Due to the much talked about boom in the cider category across Australia this year Magners are set to launch Magners Pear into the Australian market in January 2010.

Magners have been making apple cider in Ireland for over 70 years and following a successful launch of Magners Pear in the UK, Australians will get the chance to if you really can compare apples and pears with this refreshing summer alternative.

Magners Pear is made from 100 percent pear, sourced from the highest quality fruit available to create a natural pear taste. Magners pear has a slightly sweeter taste than the original apple cider and also benefits from fermentation in oak matured vats and several months of maturation before being filtered for bottling.

Magners Pear is available in 568ml (pint-sized) bottles from January 2010.

For further information please contact Suntory Australia on 02 9663 1877 or visit www.clubsuntory.com