With a long summer ahead, Pure Blonde low carb beer is extending its offering with the launch of 700ml long necks.

The launch of long neck bottles will further increase the brand’s accessibility to drinkers as Pure Blonde continues its position as the number one full strength low carb beer in Australia. In the past 12 months, the launch of new long necks has driven growth in what has become a $380 million dollar (long neck) category.

Following on from the 2008 launch of aluminium cans, which offered drinkers a premium low-carb can choice, the latest range extension delivers greater versatility for Pure Blonde drinkers looking to enjoy their favourite beer at a range of occasions.

Pure Blonde long necks will be available  from  November 2^nd, 2009.